We were recently engaged by the Eversmile Dental team to help imagine a new identity for their expansion into a new field of dentistry, which required a fresh approach to capture the attention of a specific audience.

Drawing on themes of precision, artistry & excellence, the concept for this identity evolved from a distillation of familiar forms in the dental world, while exploring a fresh approach by which to communicate the craftsmanship & high quality practice of aesthetics based dentistry.

The result is a clean & memorable design for a trustworthy brand that celebrates the smile as an individuals most valuable piece of attire.